The latest statistics show that there are around 1,300,000,000 people who use YouTube. Thousands of viewers check out Vimeo, Dailymotion, Twitch, and other video sharing sites every day as well. Because of these, corporate video production companies agree that videos are some of the most popular (if not the most popular) and powerful types of content around.
Videos as Event Marketing Tools
Whether you will be holding an annual conference, trade show, seminar, training or workshop, you can use videos as marketing tools. Well-crafted videos can be used in the following ways for marketing your event:
- Generate buzz around your event. A brilliantly made video can make people excited to go to your event.
It is also a great way of showing people what they missed out on when they didn’t go to
your past event, and making them feel eager to attend the next one.
- Give a sneak peek. The right video can effectively generate enthusiasm for people who have already purchased tickets. In addition, it will also help persuade those who are still having second thoughts about attending.
By creating and promoting a video that offers a sneak peak of your event, you can give
people ideas about what their experience will be like and what they will gain when
they buy a ticket.
- Entice speakers or guests of honors. If you’re still looking for or inviting thought leaders or influencers to speak at your event, aside from sending them invitations by email or calls, you can use a video for this purpose as well.
When you send your video to a speaker or guest you want to invite, you can show them exactly what the event will be like. You can further increase their interest by getting past speakers to give testimonials in the video.
Video Production Tips
Below are some useful tips that will help you come up with the ideal video that can increase the attendance for your next event:
Regardless of the topic, providers of video productions services say that long videos are out and short ones are in. This is because most people do not have the time or patience to watch long videos.
If you want to quickly grab the attention of your target audience and get them excited, have a short, hard-hitting, and informative video created. It should also have a lively background track to rouse the interest of any viewer.
If you’re still thinking about what should go in the video, including some interviews and testimonials from people who have attended the event is always a great idea. These interviews don’t have to be formal, sit-down interviews; you can simply put clips of people telling how much they enjoyed the event and their takeaways.
Don’t forget to add interviews or testimonials from past speakers as well. If viewers can see how much other people found the event enjoyable and valuable, they will be more interested and likely to go themselves.
According to video production experts, B-roll pertains to footage different from the main content or goal of the event. These can be recordings of the attendees talking during breaks, having lunch, or people winning prizes from a contest, if there is one.
B-roll footage can give people a better feel for the tone and purpose of the event. It can let your target audience know that aside from learning something fresh and valuable from the event, they can also have fun, meet other people, and make new connections.
In case you don’t have an in-house video production team, look and work with a trusted, seasoned company that offers this service. A video production company will help and work with you from start to end of the whole process.
You can brainstorm with them to come up with a great concept and script to ensure that the video you will use for marketing your event will give you the results you are looking for.
Make a plan or timetable for the creation and marketing of your video and share the schedule with your chosen production company. Aside from working with them on the video concept and script, if possible, get them involved in coming up with a good schedule for the production as well.
Don’t make the costly and time-consuming mistake of not planning and simply assuming that the video will just happen.
A well-made video can be an invaluable tool that will help you promote an upcoming event. With the right concept and marketing strategies, you can rely on your video to increase interest (and eventually, attendance) in your event.
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